about the company.
A reputed company, with decades of histories, has brought their chocolate and sweets worldwide. Their mission is to make the world a bit sweeter. Currently, they are investing more in China market, and looking for a EC manager to develop thier DOUYIN/KUAISHOU business.
about the team.
You will directly report to the Senior EC manager, and work with a specialist to support the EC team. You will be embraced with a true, friendly, and nice working atmosphere.
about the job.
- Responsible for the sales achievements of social media sale platforms (DOUYIN/KUAISHOU) and maintaining cooperation with the distributor.
- Plan, develop and execute social media sale platform (DOUYIN/KUAISHOU) business strategy.
- Lead and drive day-to-day operations towards long term goal.
- Filter suitable KOL and develop a cooperation plan with core KOL.
- Responsible for establishing traffic buy plan, making daily adjustments and analyzing effectiveness vs investment.
- Monitor, identify and report industry trends, competitve environment and potential opportunities of social media sale platform (DOUYIN/KUAISHOU).
- Monitor and analyze daily/monthly data to develop insights that helps to improve the business.
- Ensure brand digital media projects are well coordinated with APAC Marketing and online distributor.
- Maintain close communication with the DOUYIN/KUAISHOU buyer to obtain platform traffic resources and information.
- Manage forecast, stock inventory, pricing, A&P and payment on social media sale platform (DOUYIN/KUAISHOU).
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skills and experience required.
- Bachelor's degree or above
- At least 3 years of working experience in FMCG e-commerce and more than 2 years of Douyin/Kuaishou experience
- Strong distributor management ability
- Strong analytical skills with the ability to interpret data and make data-driven decisions/suggestions
- Driven by sales outcome and targets
- Effective communication and stakeholder management skills
- Able to work independently and resolve complex scenarios