about the company.
We are a leading global outdoor and lifestyle brand, renowned for our commitment to quality, innovation, and sustainability. With a rich heritage and a passion for the outdoors, we design and produce high-performance gear that empowers adventurers and outdoor enthusiasts to explore the world with confidence. Our brand is synonymous with cutting-edge technology, timeless design, and a deep respect for nature.
about the team.
Our team is a diverse group of passionate individuals who share a common love for the outdoors and a dedication to excellence. We thrive on collaboration, creativity, and a shared vision to inspire and equip our customers for their adventures. As we continue to expand our presence in the China market, we are looking for a dynamic and experienced Brand General Manager to lead our efforts and drive growth in this key region.
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about the job.
Develop and execute the brand’s strategic plan for the China region, aligning with global objectives and local market dynamics.
Lead and manage the local team, fostering a culture of collaboration, innovation, and high performance.
Oversee all aspects of brand operations in China, including marketing, sales, retail, and e-commerce.
Build and maintain strong relationships with key stakeholders, including distributors, retailers, and partners.
Drive brand awareness and market penetration through innovative marketing campaigns and initiatives.
Monitor market trends, consumer behavior, and competitor activities to identify opportunities and challenges.
Ensure the brand’s values and commitment to sustainability are reflected in all local activities and communications.
Manage budgets, forecasts, and financial performance for the China region, ensuring profitability and growth.
skills and experience required.
Proven experience in a senior leadership role within the retail, fashion, or outdoor industry, preferably with a focus on the China market.
Strong understanding of the Chinese consumer market, including cultural nuances and purchasing behaviors.
Demonstrated success in developing and executing strategic plans that drive brand growth and market share.
Excellent leadership and team management skills, with the ability to inspire and motivate a diverse team.
Strong business acumen, with experience in managing budgets, financial performance, and operational efficiency.
Exceptional communication and interpersonal skills, with the ability to build and maintain relationships with key stakeholders.
Passion for the outdoors and a deep appreciation for the brand’s values and mission.
Fluency in both English and Mandarin is essential.
