about the company.
This is a globally recognized spirits brand originating from Europe, with decades of history. They have played around in China market for plenty of years. Currently, the global side has confidence and investment in China, and seek for a commercial leader to grow with the company together.
about the team.
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You will directly report to the General Manager, and lead a sales & trade marketing team. This is a warm and cozy team, striving for one direction together.
about the job.
- Role Overview: The role will be a strategic leader responsible for driving sales growth and market share across the company's premium spirits and wines portfolio.
- Commercial Strategy Development: The role will develop and execute comprehensive commercial strategies that enhance brand presence and profitability in the market.
- Omni-Channel Development: Lead the development of an omni- channel approach that includes on-premise, off-premise, and Ecommerce, and other potential channels, ensuring a cohesive brand experience.
- Commercial Insights Sharing: The role must share valuable commercial insights both internally with the team and externally with key stakeholders to foster a data-driven decision-making culture.
- New Business Identification: Proactively identify new business opportunities and work with the team to maximize their potential, ensuring alignment with the company's brand values and market trends.
- Route-to-Market (RTM) Strategies: Develop and implement effective RTM strategies that leverage the strengths of the company's premium brand positioning.
- Go-to-Market (GTM) Execution: Oversee the execution of GTM strategies that ensure a seamless customer experience across all touchpoints.
- Customer Base Development: A key responsibility will be to expand and deepen relationships with existing customers while identifying and cultivating new client relationships to broaden the customer base.
- Performance Measurement: Continuously measure and analyze sales performance across all channels, adjusting strategies as needed to meet or exceed sales targets and KPIs.
skills and experience required.
- Bachelor degree or above.
- 10 years of sales experience within the multinational companies, FMCG or Wine & Spirits experience are preferred.
- Sales/ Trade Marketing/ RTM experience in related channels are preferred.
- Have leadership experience of a 10-people-size team.
- Data-driven and strong negotiation skills.
- English and Mandarin can be used as working language.
