Main duties and responsibilities:
- Develop and implement client activation plans that align with our technical apparel brand's vision and objectives.
- Manage the digital experience of client interactions with consumers, including membership mini-program/ MMS/SMS/ WeCom and other touchpoints. Ensuring effective client activation and branding results through client communication campaigns.
- Collaborate with sales, marketing, and product teams to create bespoke client communicating experiences for our clients, including assets and contents planning, client journey design and marketing automation operations.
- Analyze client feedback and market trends to inform strategic decisions and drive sales growth.
- Oversee the organization and execution of client campaigns that reflect our brand's commitment to consumers and excellence.
- Continuously monitor and improve the client journey.
Job scope:
- Client activation planning and 1-to-many campaign execution
- Client loyalty program including gifting
- Market trend analysis
- Client event and community activities support
- Team leadership and development
*Role Qualifications:*
- Working seniority and experiences: A minimum of 7 years of experience in client management within luxury/ cosmetics/ sports or relevant retail industry, with a proven track record of success.
- Education level and qualifications: A Bachelor's degree in Business, Marketing, or a related field; advanced degree is preferred.
- Core competency: Strong leadership skills, strategic planning, and a deep understanding of retail business and CRM.
- Business and technical skills: Proficiency in CRM systems, data analysis, and a working knowledge of digital marketing tools.
- Soft-skills: a strong sense of client relations; strong ability to plan and deliver; very good communication sense, interpersonal, and presentation skills; a keen eye for detail; and a commitment to excellence.
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