about the company.
My client is a European branded brewing company that has a wide range of beverage products, including ciders, beers, and soft drinks. They are known for their diverse portfolio of brands, which are marketed both within internationally and China.
about the team.
This role is going to report to Marketing manager with dotted line corporation with global team.
about the job.
- Deliver yearly targeted sales volume and profit contribution for one of the brand in China.
- Manage and lead Digital marketing development plan implementation in China
- Support brand activation with digital amplification to create compelling brand experiences that resonate with our target audience.
- Provide local and HQ commercial stakeholder management timely reporting.
skills and experience required.
- Co-develop the MKT plan for YTG2024, Y2025 , with clear milestone, calendar, and KPI.
- Install tracking, analysis and recommendation into timely reporting process
- Develop brand Digital marketing strategy and plan for Y2025.
- Work closely with agency, internal stakeholders, external partners to implement the digital, integration with brand activation in selective markets in China, where matters to the brand building.
- Experience in e-commerce or direct-to-consumer (D2C) businesses.
- Knowledge of experiential marketing and event planning.
- Familiarity with influencer marketing and partnerships.
- Proven track record in managing successful brand digital, activation campaigns that drive consumer engagement and awareness.
- Proficiency in English.
- Independent, self-motivated, and a team player.
- FMCG background, preferably within beverage industry.
