Company Overview: Brand is a leading outdoor brand dedicated to creating high-quality, innovative products for adventure enthusiasts. With a strong commitment to sustainability and customer satisfaction, we are seeking a dynamic and experienced leader to join our team as General Manager.
Department: Executive Leadership
Reports to: CEO
Position Overview: The General Manager is a strategic leader responsible for overseeing all aspects of the outdoor brand's operations, including product development, marketing, sales, and customer service. This role requires a hands-on approach, with a focus on driving growth, improving profitability, and ensuring brand consistency across all touchpoints.
Key Responsibilities:
- Develop and execute the strategic vision for the brand, aligning with the company's overall objectives.
- Lead and manage the brand's P&L, ensuring financial targets are met or exceeded.
- Oversee product development, working closely with designers and suppliers to create innovative and marketable products.
- Direct marketing and sales strategies, including digital and traditional channels, to increase brand awareness and sales.
- Manage key customer relationships and develop new business opportunities.
- Ensure exceptional customer service across all channels, maintaining a strong reputation for the brand.
- Monitor market trends and competitor activities to inform strategic decisions.
- Manage and develop a high-performing team, fostering a culture of innovation and accountability.
- Collaborate with cross-functional teams to ensure seamless integration of brand initiatives.
- Represent the brand at industry events and conferences, building relationships with key stakeholders.
Qualifications:
- Bachelor's degree in Business, Marketing, or a related field; MBA preferred.
- 10+ years of experience in a leadership role within the outdoor or related industry.
- Proven track record of driving sales growth and improving profitability.
- Strong strategic planning and execution skills.
- Excellent communication and interpersonal skills, with the ability to influence at all levels.
- Experience managing a diverse team and fostering a positive work environment.
- Knowledge of outdoor industry trends and consumer behaviors.
- Proficiency in data analysis and financial reporting.
- Ability to travel as required for the role.
Physical Demands:
- The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Work Environment:
- Office environment with occasional travel required for industry events and meetings.
