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    6 marketing, digital & PR jobs found in Guangzhou, Guangdong

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      • Guangzhou, Guangdong
      • Permanent
      • CNY800,000 - CNY900,000 per year
      about the company.FMCG Company about the team.a mature team about the job.Identify & exploit business opportunities through superior consumer, market and competitor trends understanding.Develop category strategies based on consumer/shopper insights, competitive threats and brand issues and opportunities.Applies understanding of local consumers, customers, and competitors to adapt the global bundle while sustaining the global strategy and product message.Wo
      about the company.FMCG Company about the team.a mature team about the job.Identify & exploit business opportunities through superior consumer, market and competitor trends understanding.Develop category strategies based on consumer/shopper insights, competitive threats and brand issues and opportunities.Applies understanding of local consumers, customers, and competitors to adapt the global bundle while sustaining the global strategy and product message.Wo
      • Guangzhou, Guangdong
      • Permanent
      • CNY240,000 - CNY360,000 per year
      about the company成熟零售体系公司,生意体量200亿以上about the team 成熟团队about the job1、对接业务需求,开展消费者定性研究;2、跟踪市场趋势,洞察潜在市场机会与威胁;3、定期输出消费者研究报告,支持策略制定、产品开发及市场营销;4、参与产品评审,确保产品与市场需求契合;5、分析消费者反馈,为策略调整和产品优化提供依据;6、提供用户研究方法培训,提升团队专业能力;7、与公司内部团队紧密合作,确保研究成果有效应用。skills and experience required1、本科及以上学历,5年以上消费者/市场调研经验,熟悉定性研究方法;2、对时尚行业有浓厚兴趣和敏感度,有时尚零售或相关行业从业经历者优先;3、具备良好的访谈/问卷、数据分析与报告撰写能力,对业务的快速吸收、学习能力;4、优秀的沟通与团队合作能力,具备主人公精神。
      about the company成熟零售体系公司,生意体量200亿以上about the team 成熟团队about the job1、对接业务需求,开展消费者定性研究;2、跟踪市场趋势,洞察潜在市场机会与威胁;3、定期输出消费者研究报告,支持策略制定、产品开发及市场营销;4、参与产品评审,确保产品与市场需求契合;5、分析消费者反馈,为策略调整和产品优化提供依据;6、提供用户研究方法培训,提升团队专业能力;7、与公司内部团队紧密合作,确保研究成果有效应用。skills and experience required1、本科及以上学历,5年以上消费者/市场调研经验,熟悉定性研究方法;2、对时尚行业有浓厚兴趣和敏感度,有时尚零售或相关行业从业经历者优先;3、具备良好的访谈/问卷、数据分析与报告撰写能力,对业务的快速吸收、学习能力;4、优秀的沟通与团队合作能力,具备主人公精神。
      • Guangzhou, Guangdong
      • Permanent
      • CNY400,000 - CNY450,000 per year
      about the company.MNC FMCG Companyabout the team.•Lead and manage the performance of ATL sub-team consisting of 3 people.•Develop team capabilities aligned with growth culture.about the job.The Regional Category Manager is responsible for managing the spends of Above-the-line Marketing Communication (short for ATL MARCOM) and creation/execution of procurement strategy. The assigned spend category constitutes significant opportunities of delivering cost eff
      about the company.MNC FMCG Companyabout the team.•Lead and manage the performance of ATL sub-team consisting of 3 people.•Develop team capabilities aligned with growth culture.about the job.The Regional Category Manager is responsible for managing the spends of Above-the-line Marketing Communication (short for ATL MARCOM) and creation/execution of procurement strategy. The assigned spend category constitutes significant opportunities of delivering cost eff
      • Guangzhou, Guangdong
      • Permanent
      • CNY1,000,000 - CNY1,500,000 per year
      about the company.大型快消品企业about the team.年轻有活力的团队about the job.1、承接集团公司及事业部的总体规划,协助品牌事业部总经理制定所辖品牌的中长期策略规划并推动落地实施。 2、负责建立、提炼、积累、传承全品类品牌的品牌资产,确定并巩固品牌定位、产品定位,为销售/运营部门提供参考。 3、根据品牌策略规划,高效开发新品并能实现预估的试销市场增量,其中开发内容包括但不限于新品牌/新品类的开发方向、机会点、定位、产品线规划、试销方案。 4、平衡各品类的产品组合建议,确定并输出全品类产品优化策略、价格策略。5、协助品牌总经理关注高级人才的成长并能发掘高潜继任者,通过辅导、培养使高潜人才成长加速;建设并维护良好的团队内部氛围,维持团队的稳定及高绩效的输出。skills and experience required.1、统招本科及以上学历,8年以上知名快消企业相关工作经验,多品牌管理经验优先; 2、有0-1经验或成熟品类管理经验,扎实的专业理论知识,良好的团队带领能
      about the company.大型快消品企业about the team.年轻有活力的团队about the job.1、承接集团公司及事业部的总体规划,协助品牌事业部总经理制定所辖品牌的中长期策略规划并推动落地实施。 2、负责建立、提炼、积累、传承全品类品牌的品牌资产,确定并巩固品牌定位、产品定位,为销售/运营部门提供参考。 3、根据品牌策略规划,高效开发新品并能实现预估的试销市场增量,其中开发内容包括但不限于新品牌/新品类的开发方向、机会点、定位、产品线规划、试销方案。 4、平衡各品类的产品组合建议,确定并输出全品类产品优化策略、价格策略。5、协助品牌总经理关注高级人才的成长并能发掘高潜继任者,通过辅导、培养使高潜人才成长加速;建设并维护良好的团队内部氛围,维持团队的稳定及高绩效的输出。skills and experience required.1、统招本科及以上学历,8年以上知名快消企业相关工作经验,多品牌管理经验优先; 2、有0-1经验或成熟品类管理经验,扎实的专业理论知识,良好的团队带领能
      • Guangzhou, Guangdong
      • Permanent
      • CNY500,000 - CNY800,000 per year
      about the company.头部出海品牌about the team.品牌营销 社媒传播 PR团队about the job.1、负责品牌营销管理,包含新品上市管理、品牌营销活动的规划和落地推进;2、负责所辖品牌及产品媒介传播策略及规划;3、制定产品年度策略及其产品线规划:基于消费者洞察挖掘及调研,规划创新产品布局及上市开发;制定创新产品上市策略规划及上市追踪、评估;4、负责平行沟通合作电商运营、视觉等团队策划落地整合营销活动;5、团队管理和培养。skills and experience required.1、本科以上专业,8年品牌营销经验;2、沟通统筹协调能力优秀;3、英文可作为工作语言。
      about the company.头部出海品牌about the team.品牌营销 社媒传播 PR团队about the job.1、负责品牌营销管理,包含新品上市管理、品牌营销活动的规划和落地推进;2、负责所辖品牌及产品媒介传播策略及规划;3、制定产品年度策略及其产品线规划:基于消费者洞察挖掘及调研,规划创新产品布局及上市开发;制定创新产品上市策略规划及上市追踪、评估;4、负责平行沟通合作电商运营、视觉等团队策划落地整合营销活动;5、团队管理和培养。skills and experience required.1、本科以上专业,8年品牌营销经验;2、沟通统筹协调能力优秀;3、英文可作为工作语言。
      • Guangzhou, Guangdong
      • Permanent
      • CNY800,000 - CNY1,000,000 per year
      about the company.FMCG Company about the team.You will lead a team and work with leadership team.about the job.Integrated Marketing CommunicationProject ManagementStrategic PlanningP&L Management / Financial ForecastingDistribution/Channel ManagementMarketing Policies, Compliance and Integrity skills and experience required.Bachelor or above;At least 10 years brand marketing management experience in consumer goods industry;Strong communication skill and te
      about the company.FMCG Company about the team.You will lead a team and work with leadership team.about the job.Integrated Marketing CommunicationProject ManagementStrategic PlanningP&L Management / Financial ForecastingDistribution/Channel ManagementMarketing Policies, Compliance and Integrity skills and experience required.Bachelor or above;At least 10 years brand marketing management experience in consumer goods industry;Strong communication skill and te

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