about the company.
Our client stands as a prominent global brand in the health and wellness sector, boasting an extensive array of products and SKUs. Over the last two years, they have experienced rapid business growth.
about the team.
Dual-Role in Team Leadership, Encompassing Sales and Marketing strategy, report to General Manager
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about the job.
Business Growth:
- Craft and execute a strategic growth plan, pinpointing opportunities for product expansion, channel diversification, and partnership cultivation, and devise strategies to foster sustained business development.
- Oversee and refine operational workflows within China.
- Deliver insightful regional analyses (competitive landscape, consumer behavior, market trends) through field visits, networking, and comprehensive market research.
- Collaborate with the China Head and team on pivotal growth initiatives, taking on a project management role to ensure progress aligns with objectives.
Business Trading:
- Guarantee the attainment of China's sales, margin, and EBITA targets.
- Utilize KPIs to manage business transactions, assess trade partner and distributor performance, and uncover commercial prospects.
- Devise and implement strategies for seasonal stock management to mitigate risks, bolster sales, and enhance inventory turnover.
- Coordinate with Operations and internal teams to ensure product supply stability and increase product availability across all sales channels.
Strategic Planning:
- Conduct thorough research into industry dynamics, market trends, competitive analysis, and future projections.
- Engage in the creation of long-term strategic plans, including sector-specific business strategies and market entry tactics.
- Communicate China's strategic direction to senior management to secure support and alignment.
- Oversee the planning, organization, and execution of key strategic projects, ensuring timely completion and high-quality outcomes.
- Routinely conduct market research, gather competitor data, and analyze market opportunities and threats to inform product and service innovation.
Brand and Product:
- Adapt and evolve the brand proposition and development strategy for the Chinese market, and create comprehensive marketing communication plans, campaigns, and content to maximize brand visibility and impact.
- Develop a product portfolio strategy for China, partnering with the NPD team to navigate the entire NPD process, catering to market demands and driving business growth.
- Partner with the Commercial and International Product Development teams to refine product range, line management, and pricing strategies tailored for the Chinese market.
- Engage in regular pricing and promotional benchmarking to sustain competitiveness.
Business Operations:
- Interface with the International Supply Chain, Global Supply Chain team, and Buying team to oversee ongoing supply management, ensuring precise demand forecasting and provision of innovative products.
- Ensure all partners adhere to corporate principles, safeguarding the brand's integrity.
- Collaborate with International Finance to manage monthly expenditures and forecasts for all brand activities, with a focus on timely internal approvals.
Relationship Management:
- Establish and nurture trust-based, two-way communications, and manage regular review processes with B2B and B2C partners to drive performance and achieve cross-functional collaboration for optimal outcomes.
- Assist the China Head in identifying expansion opportunities, preparing documentation, and providing input for partner selection, model, and commercial framework discussions.
- Forge robust collaborative relationships within the company, spanning Commercial, Marketing, Partner Management, Operations, and Digital teams.
skills and experience required.
- Bachelor's degree or higher in economic management, marketing, statistics, or related fields; advanced degrees like MBA, EMBA are preferred.
- Over 8 years of experience in commercial business management with a strong foundation in strategy, sales, marketing, and operations, particularly within China.
- Proficient in Mandarin and English for business communication.
- Exceptional strategic and analytical skills, with a proven track record in multi-channel strategy and management, and a customer-centric focus.
- Well-developed commercial acumen and analytical capabilities.
- Ability to effectively manage internal and external partnerships, with strong stakeholder engagement, project management, negotiation, and networking abilities.
- A dynamic personality suited to a fast-paced, entrepreneurial environment, with a strong sense of responsibility and mission, and the capacity to perform under high-pressure situations.
- Ability to embody the brand as an ambassador.
- Passion for the Health & Wellness sector.
- Willingness to travel to relevant international markets occasionally.
