about the company.
Our company is a well-known global enterprise in the fashion and lifestyle industry. We are committed to providing high-quality products and experiences that appeal to consumers worldwide. With a profound heritage and a dedication to excellence, we are constantly striving to maintain our leading position by continuously innovating and adapting to the ever-evolving market trends.
about the team.
You will become part of a dynamic and creative team within our company. The team consists of passionate professionals from various backgrounds, such as marketing, public relations, and communications. We highly value collaboration and teamwork, and each member plays a vital role in achieving our shared objectives. This team is renowned for its ability to think creatively and come up with innovative ideas that drive the brand's progress.
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about the job.
- Adapt global brand concepts to fit local cultural contexts, precisely identifying the target audience for each distinct product line, category, and marketing campaign. Collaborate seamlessly with key global stakeholders and business leaders from diverse departments within the organization to formulate and execute comprehensive and integrated brand and go-to-market strategies.
- Devise and implement strategic blueprints that effectively communicate the brand's message, vision, and mission to the intended audience. This encompasses not only different brand labels but also all categories within the brand's universe, with the aim of enhancing brand recognition and achieving business objectives. Serve as the primary point of contact for cross-functional communication with the Global Brand Marketing team, the company's core business functions (such as Merchandising, Retail, and Brand Image), and the company's Marketing team (including Media, Public Relations, Consumer Insights and Experience, Retail Marketing, and regional marketing teams).
- Create a detailed brand marketing calendar for the region, incorporating brand campaigns, global and local brand highlights, key holidays and digital events, as well as retail activation initiatives.
- Closely oversee the implementation of key brand moments and campaigns, meticulously track their performance, and compile business reports to inform future planning and decision-making.
- Spearhead the content strategy across the region, which involves customizing global content assets and developing original content. Establish a content hub that caters to the needs of the core target audience, and manage a content calendar that features high-quality, brand-aligned content during peak seasonal periods such as Valentine's Day, 520, 618, Singles' Day, Double 12, and Chinese New Year.
- Collaborate with the E-commerce and Media teams to ensure an adequate supply of engaging content, thereby increasing social media interactions, attracting new customers, and achieving brand-related targets. Continuously evaluate and optimize content performance.
skills and experience required.
- A minimum of 10 and up to 15 years of hands-on experience in the realm of brand marketing and content is essential. The candidate should possess the acumen for critical thinking, enabling them to dissect market trends, consumer behaviors, and competitor landscapes.
- A bachelor's degree in a pertinent discipline is a prerequisite. Disciplines such as Marketing, Communications, Business Administration, or related fields are considered relevant.
- The ideal candidate is a visionary thinker, one who can strategically chart the course for the brand's future.
- They should be adept at resolving intricate problems within the multifaceted landscape of brand marketing. This requires not only the ability to devise effective solutions but also the finesse to build and nurture relationships with diverse stakeholders.
- A deep understanding and resonance with the company's target customers and their lifestyle is non-negotiable.
- Fluent command of both English and Mandarin is a fundamental requirement.
