brand marketing director.

about the team.
You will join a dynamic, mission-driven team of creatives, strategists, and outdoor advocates. Our global marketing team spans digital, retail, sustainability, and product innovation, united by a passion for pushing boundaries while honoring our commitment to environmental stewardship. We value bold ideas, cross-cultural collaboration, and a relentless focus on delivering authentic brand experiences that resonate with our community of adventurers.
 

about the job.

As the Brand Marketing Director, you will be the architect of our global brand narrative, responsible for shaping how the world perceives and connects with our mission. This role demands a strategic leader who can balance creative storytelling with data-driven execution, ensuring our brand remains synonymous with performance, heritage, and sustainability.

Key Responsibilities:

• Brand Strategy & Positioning: Define and evolve the global brand strategy, ensuring alignment with our Scandinavian roots while adapting to regional market nuances.

• Omnichannel Campaigns: Lead end-to-end campaigns across digital, social, retail, and experiential channels, driving brand awareness and loyalty.

• Consumer Insights: Leverage data and market research to identify trends, refine audience segmentation, and optimize marketing ROI.

• Sustainability Storytelling: Champion our sustainability initiatives through compelling narratives that highlight eco-conscious product design and ethical practices.

• Partnerships & Collaborations: Forge strategic alliances with athletes, influencers, and cultural tastemakers to amplify brand credibility and reach.

• Budget Management: Oversee a multi-million-dollar marketing budget, prioritizing high-impact initiatives across paid, owned, and earned media.

• Team Leadership: Build and mentor a high-performing team of marketers, fostering a culture of creativity, accountability, and innovation.

skills and experience required.

• 10+ years of brand marketing experience in premium outdoor, luxury apparel, or performance sportswear, with a proven track record of scaling global brands.

• Expertise in launching successful campaigns for technical products (e.g., mountaineering gear, expedition apparel) and lifestyle extensions.

• Demonstrated success in driving DTC growth through digital innovation and community-building strategies.

• Strategic storyteller with the ability to translate technical product features into aspirational consumer narratives.

• Deep understanding of sustainability-driven marketing and circular economy principles.

• Strong analytical skills, with experience using tools like Google Analytics, CRM platforms, and social listening software.

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.

• Fluency in English required;