about the company.
My client has operated in China for yeas and they are gaining popularity in China due to its convenience and health benefits. Their products are well known for fitting well with the busy lifestyles of many Chinese consumers. As they have been on a steady growth for years, they are determined to further expand their team to become more specialized in branding proposition hence hire this new role.
...
about the team.
The role will report directly to the China Head of marketing.The role will also consult closely with management who are based in overseas.
about the job.
The Brand manager needs to lead through branded content innovation, IP and cross-branding partnership etc. to help turbo charge its brand image towards the world’s most loved apple brand.
- Accountable for leading the standards and consistency of brand value proposition, and voice across key online and offline channels by closely working with global teams.
- Keep learning and studying company's core target audience consumption behaviour and occasion, and brand knowledge to multi online/offline platforms with tailormade value proposition.
- Deep understanding of ever-changing consumer behaviour, and channel evolvement to work with cross-functional teams for new product/packaging format/GWP development.
- Keep developing brand owned IP and working with 3rd party IP to build brand impact and reach new audience group. Collect and report regularly on market intelligence, consumer insights and marketing KPIs.
- Working with global PR and local agency on PR.
- Lead external agencies/vendors to develop impactful creative concepts and executions that deliver on the brand vision.
skills and experience required.
- A fun and curious person, a life lover and experiencer with a strong attitude.
- Possess healthy lifestyle, strong aesthetic sense, and acumen of consumer.
- Is self-sufficient and apply energy to ANY task. Motivated, aggressive, and energetic with proven commercial success record.
- Will ideally be local Chinese, and bilingual; a fluent Chinese + English speaker, reader and writer.
- Will ideally have 5-8 years' work experience in a related industry
