about the company.
This company is committed to promoting true health, nutrition, and lifestyle. They not only provide partners and customers with localized academic market health solutions in the field of medicine and health care, but they also actively advocate and promote all-round health concepts and methods, and devote themselves to sustainable social development.
about the team.
You will directly report to the corporate marketing director, and lead a small team. You will be sitting in the Shanghai office, and cooperating with different region offices. You can expect a warm and cozy team with a friendly environment.
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about the job.
- Deeply understand the organizational vision, strategic direction, business model and core advantages of the group and China region, and accurately refine the core information points of corporate brand promotion.
- Develop annual plans and strategies for corporate brand promotion to ensure that the brand image maintains unity and consistency in various promotion activities.
- Lead the team to continuously optimize and update the company's CI (Corporate Identity) and VI (Visual Identity) so that they can be used efficiently in a variety of application scenarios and fully demonstrate the company's professional image and brand value.
- Plan and organize large-scale PR (Public Relations) activities, covering the CIIE and other various industry events and exhibitions. Lead the team to be fully responsible for the overall project planning and implementation, including event planning, venue layout, guest invitation, media promotion, supplier management and other aspects.
- Formulate a comprehensive media promotion strategy, covering self-media platforms and various external media, and strive to maintain a good image of the company and enhance the exposure of the company's brand and core business.
- Actively maintain good relations with the media, maintain close cooperation and communication with the media, ensure that all types of corporate information can be disseminated timely and accurately, and strive to obtain positive reports.
- Closely monitor the effect of media reports. Once negative public opinion occurs, we can quickly respond and take effective measures to manage the crisis and reduce the negative impact.
- Complete other tasks assigned by superiors with high quality.
skills and experience required.
- Bachelor degree or above, 5+ years of working experience in the health field, preferably in the life science industry
- Experience in corporate brand promotion, media and public relations management
- Solid copywriting skills, experience of press releases articles
- Have the ability and experience to interface with the government affairs
- Experience in large-scale important conferences/events (such as China International Import Expo, etc.)
