about the company.
We are a renowned global fashion brand with a rich heritage and a strong presence in the luxury market. Our company is committed to delivering high-quality products and exceptional experiences to our customers worldwide. We pride ourselves on our innovative approach to fashion and our dedication to maintaining a strong brand identity that resonates with diverse audiences.
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about the team.
Join our dynamic China Marketing team, a group of creative and passionate professionals who are at the forefront of digital media and content strategy. Our team is responsible for crafting and executing campaigns that not only meet but exceed the expectations of our global brand standards while resonating deeply with the local market. We are looking for a leader who can bring fresh ideas and a deep understanding of the Chinese digital landscape to our team.
about the job.
As the Creative & Content Lead, you will play a pivotal role in guiding the creative process from ideation to execution, ensuring that our brand's global identity is thoughtfully adapted to resonate with the local market. This role is ideal for a content-driven leader with a deep understanding of digital media, content strategy, and brand localization. You will be responsible for:
- Developing and implementing platform-specific content strategies to optimize engagement and reach.
- Creating end-to-end campaigns that align with our brand values and deliver high-impact results.
- Crafting unique, strategy-driven content tailored to each channel, particularly short video and live streaming platforms.
- Adapting global creative assets for local platforms while maintaining brand ethos.
- Providing strategic insights into the development of local content and offering data-driven solutions to strengthen our brand's local presence.
skills and experience required.
To excel in this role, we seek candidates with the following qualifications:
- Over 10 years of experience in creative direction or related roles within marketing, with a strong portfolio demonstrating expertise in digital media and content strategy.
- Proven ability to adapt global branding to resonate with local markets, especially within the fashion or luxury sectors.
- Proficiency in both English and Mandarin, with excellent communication skills to facilitate cross-functional and global team interactions.
- A strategic thinker with the ability to analyze content needs, develop creative solutions, and execute effective marketing strategies.
- Experience in managing and mentoring creative teams is a plus.
We offer a dynamic work environment where creativity and innovation are highly valued. If you are passionate about fashion, have a strong command of digital media, and are eager to make a significant impact in the luxury market, we invite you to join our team.
