crm & data manager.

about the company.
Consumer Electronics Company

about the team.
Marketing

about the job.

• Based on the business needs and goals to develop short/ long term CRM strategy & KPI, develop related CRM programs (Including generating lead/manage the lead/membership retention/loyalty program/maximize the value outcome of member.) to support the strategy and achieve the KPI.
• In a short term, the strategy is mainly serving marketing purpose, but it needs to be extended to benefit sales team in a long term.
• Optimize LOYALTY PROGRAM mechanism (rules & communication) to increase engagement & retention
• Manage loyalty program and CRM lifecycle campaign to recruit, retain and keep loyalty.
• Plan & manage Omni channel communication campaign (EC/TMALL/JD/ Department Store/WeChat).
• Leverage new platform like WeChat/online platform as an effective tool for eCRM communication.
• Act as an initiator for DTC sales growth and digital store operations.
• Manager data analysis together with agency and compile relevant report monthly quarterlyto stake holders.
• Internal communication with marketing other function, IT, operation, product, finance.

skills and experience required.

• Knowledge of WeChat and Tencent eco-system, for close loop operations at WeChat
• Understand of CDP and application with digital platforms for accurate consumer targeting
• Strategic thinking. Able to see into future and a nticipate the trends and create CRM strategies and plans accordingly.
• Strong analytical mind. Able to read behind figures and identify business opportunities and area of improvement.
• Proven expertise indirect marketing, and be effective and creative in both campaign organization and target customer communication via EDM, SMS, DM, online.
• CRM and Mini Program product owner to brief IT on tech support needed
• 6+ years of relevant CRM experience, ideally from retailing industry/CRM agency, with a sound understanding and experience of loyalty program and CRM tools