职位概览
about the company.
FMCG, MNC
about the team.
Insight Team
about the job.
1. Insights, foresights and measurement for total brand marketing and demand creation for our beauty brands in China.
2. Specific insights in new developments, execution and measurement of unbeatable brand superiority and brand experience cross promotion, place and pricing in China.
...
skills and experience required.
• Track record in transforming and integrating market intelligence, social, consumer and market insights and business performance insights into transformative business growth solutions
• Skills / knowledge of digital branding and marketing action, Insight led master content briefing, sales and media insights and impact measures
• Ecommerce consumer journeys and pathways demonstrably turned into touchpoints that enhanced brand competitive growth
• Ability to define, segment and generate tailored segments and target audiences for differentiated Power Brands in a portfolio of brands / markets
• A self-starting individual who is willing & resilient to challenge the status quo to shift paradigms
• Understanding and passion for Beauty Brands in the digital branding ecosystem (including social media & commerce) and their strategic moves in both developed and emerging market contexts
• Excellent analytical thinking and communication skills, with the ability to simplify complex topics and influence decision making across senior stakeholders
about the company.
FMCG, MNC
about the team.
Insight Team
about the job.
1. Insights, foresights and measurement for total brand marketing and demand creation for our beauty brands in China.
2. Specific insights in new developments, execution and measurement of unbeatable brand superiority and brand experience cross promotion, place and pricing in China.
3. Social brand experience insights and measures improvements in upstream and downstream brand content insights cross media and sales channels
4. Supporting Power Brand Leads in creating integrated brand plans via consumer activations, partnerships, shopper & retail experiences (POS design, retail theater, in-store activations).
5. Leading the end to end insights transformation deployment of our full-funnel content Supply Chain (Branded Ads, Social Media Ads, Commerce Ads, etc.) & drive creative excellence, brand consistency & effectiveness across brand equity building and media short and long term return impact on our brands.
skills and experience required.
• Track record in transforming and integrating market intelligence, social, consumer and market insights and business performance insights into transformative business growth solutions
...
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