About the Company:
We are a well-established international company and a major player in the food industry, committed to providing high-quality and safe food solutions. With a significant presence in international markets, we have a long-standing heritage and a focus on meeting evolving consumer needs. Our company values a commitment to sustainable practices, operational excellence, and delivering quality products to our customers. We foster a collaborative and dynamic work environment, encouraging our employees to grow and make a significant impact on our business.
About the Team:
This role is critical for positioning our company as a leader in the Chinese market, combining innovation and local adaptation to drive sustainable growth.
About the Job:
We are seeking a highly motivated and experienced Marketing and Innovation Manager to lead our marketing and innovation (NPD) strategy and execution in China. This pivotal role will be responsible for developing market understanding, adapting our product portfolio to Chinese consumer preferences, and ensuring the success of our operations in alignment with the overall commercial strategy.
Key responsibilities include:
- Developing and executing marketing and innovation strategies tailored to the Chinese market.
- Leading market research and analyzing consumer trends.
- Defining and managing a diverse portfolio of protein products, including fresh and processed items aligned with local preferences.
- Managing brand positioning and communication campaigns (both digital and offline).
- Collaborating with internal teams and external partners to drive product innovation.
- Monitoring market performance and adjusting strategies as needed.
- Developing strategic marketing & innovation plans to position our company as a reference in the prepared food segment in China.
- Identifying and leading opportunities for innovation in products and packaging.
- Leading market studies to understand market conditions, consumer preferences, buying behavior, and emerging trends.
- Monitoring competitors and identifying benchmarks.
- Developing & managing the product portfolio.
- Defining branding strategies, including adapting global positioning.
- Developing partner agency to develop communication campaigns.
- Identifying and prioritizing key activities to support sales channels growth (food service, retail, e-commerce).
- Establishing strategic partnerships with distributors, food service chains, and digital platforms.
- Monitoring marketing, sales, and innovation KPIs and providing regular reports to leadership.
- Integrating sustainable practices into marketing and innovation strategies.
- Communicating brand differentiators related to quality, food safety, and innovation.
Skills and Experience Required:
- Proven experience in marketing and innovation, preferably in the food or FMCG sector (min 3-5 years in a leadership position).
- Deep understanding of the Chinese market, including consumer behavior and sales channels.
- Ability to lead multicultural teams and work in dynamic environments.
- Fluency in English and Mandarin.
- Bachelor’s degree in marketing, Business Administration, or related fields; MBA or postgraduate degree is a plus.
- Strategic vision and results-driven mindset.
- Ability to innovate and adapt in a highly competitive market.
- Excellent communication and negotiation skills.
- Strong analytical skills to interpret market and consumer data.
- Hands-on profile, with the ability to develop (strategic) and execute (operational) defined strategies.
