about the company.
The company is a leading enterprise in China's food industry. It is mainly engaged in the research, development, production and sales of consumer daily food and beverage demands. The company's products are sold around the world and curently expanding their team to a new stage.
about the team.
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You will directly report to the Business Unit General Manager, and lead a regional sales team. You will be given sufficient autonomy to grow and route your team.
about the job.
1. Strategic Decoding and Target Implementation
- Develop a regional market target breakdown plan (to cities/channels/dealers/stores) based on the company's annual sales strategy.
- Ensure precise resource allocation and lead the regional team's human resource planning.
- Optimize the sales organization structure and set up a monitoring path for sales KPI achievement (weekly tracking/monthly review).
2. Market Penetration and Brand Promotion
- Lead the team to break through key customers and take the lead in negotiating joint business plans (JBP) with million-level dealers.
- Implement headquarters' brand activities (such as new product launches and promotional activities) and develop regional marketing plans to increase market coverage and brand awareness.
- Explore new channels (such as community group buying and live-streaming e-commerce).
3. Terminal Management and Data Operations
- Establish a terminal data monitoring system to ensure inventory freshness.
- Analyze competitors' dynamics (prices/promotions/new product launches) weekly and develop rapid response strategies.
- Regularly visit key stores to solve sales problems and optimize terminal displays.
4. Team Building and Talent Development
- Build a regional sales talent pipeline and cultivate key members.
- Assist the team in improving customer negotiation and event execution skills through joint visits and coaching.
- Implement performance tracking and improvement plans to ensure strong team execution and target alignment.
skills and experience required.
- Bachelor degree or above
- 10 years and above working experience in the food and beverage industry.
- Track records of distribution management and tranditional trade/general trade.
- Strong leadership management experience that can encourage the team to grow
