- Actively seek out potential clients through various channels such as online research, industry events, networking, and referrals.
- Develop and implement effective lead generation strategies to expand the company's client base.
- Conduct thorough market research to identify trends, opportunities, and potential clients in target industries.
Client Acquisition- Present the company's exhibition services and value propositions to potential clients in a compelling and persuasive manner.
- Customize sales pitches and proposals to meet the specific needs and requirements of each client.
- Negotiate and close deals with new clients, ensuring that all contractual terms and conditions are favorable to the company.
- Collaborate with the marketing team to develop targeted marketing campaigns and promotional materials to attract potential clients.
Client Relationship Management- Maintain regular communication with existing clients to ensure their satisfaction and loyalty.
- Proactively address any client concerns or issues in a timely and efficient manner.
- Identify opportunities to upsell and cross-sell additional services to existing clients, such as premium exhibition packages, sponsorships, and add - on services.
- Develop and implement client retention strategies to minimize client churn and maximize client lifetime value.
Sales Target Achievement- Set and achieve ambitious sales targets on a monthly, quarterly, and annual basis.
- Monitor and analyze sales performance data to identify areas for improvement and adjust sales strategies accordingly.
- Prepare and present regular sales reports to senior management, highlighting key achievements, challenges, and opportunities.
Team Collaboration- Work closely with the event planning and operations teams to ensure seamless execution of exhibition events and client satisfaction.
- Share market insights, client feedback, and best practices with the team to contribute to the overall growth and development of the company.
- Participate in team meetings, training sessions, and other company - wide initiatives to stay informed and aligned with the company's goals and objectives.
skills and experience required.
- Education
- Bachelor's degree in Business Administration, Marketing, or a related field is preferred.
- Experience
- At least 2 - 3 years of proven sales experience in the exhibition, events, or related industries.
- Demonstrated success in achieving and exceeding sales targets in a competitive environment.
- Skills and Competencies
- Excellent sales and negotiation skills, with the ability to close deals and build long - term client relationships.
- Strong communication and interpersonal skills, both written and verbal, to effectively interact with clients and internal team members.
- Proficiency in using CRM software and other sales - related tools to manage leads, track sales activities, and analyze performance data.
- Ability to work independently and as part of a team, with a strong sense of initiative and self - motivation.
- Knowledge of the exhibition industry, including trends, best practices, and key players, is a plus.
- Fluent in English, with strong business - level language proficiency, and proficiency in other languages would be an advantage.